Step 1: Create a new label “Campaign xxx”

Step 2: Explore your topic and identify interesting keywords

• Check your semantic analysis in the Visibility tab and search for keywords that might be interesting for your campaign - using the filters

• Explore the topic further by using the Keyword Finder feature

Step 3: Assign your label “Campaign xx” to the relevant keywords you’ve identified around your topic

• either in the Visibility tab
• or directly via the Keyword Finder, for the new keywords found

Step 4: Use this keyword list as a basis for campaign brainstorming, taking into account the user intent behind the request

• Select the category (label) “Campaign XXX”

• For the main keywords, see the details (simply click on the keyword you wish to check in more detail) :

  • Your current ranking pages (if any)
  • The Search Engine Result Page (SERP), to understand the user intent highlighted by Google. Is it a “commercial” query, is it a purely “informational” query, are the other ranking websites difficult/easy to “beat”?