The following view allow you to analyse data from Google Search Console (impressions) & google Analytics (Session traffic quality & Revenue / conversion) on a selected period:
You will see on the graph how you evolve over the months, and it puts in perspective the impressions, sessions and conversions.
You can also compare month year by year, which is particularly important if seasonality is a key subject for you.
You can also see how you evolve in terms of visibility compared with your competitors.
Visibility means the probability that a Google user sees / clicks on you in the results (based on your position) x the volume for each keyword. It is a good indicator to see how you evolve globally. However, when competing with big players, it can take more time to see impact on this graph. First, focus on visibility 😊
The next 2 graphs allow you to see how you evolve on specific label (category) compared to your competitor based on the selected time period.
Finally, you will see information about your top 15 organic competitors, for each category. You will also see how many keyword you have in top 10 position for each label (category)
